TBWA\AUCKLAND

General information

Whybin\TBWA opened its doors in Melbourne in 1992, when Scott Whybin decided to go it alone. Three years later, TBWA\Worldwide liked what we were doing and asked us to join the network. We liked what TBWA\ were doing and said ‘yes’. They became the majority shareholder and we maintained local ownership. This partnership gave us access to global resources and a powerful international network with a shared vision for disruptive creativity.
Since then, TBWA Group has evolved to become the full service agency for a digital age. Our business combines two strong entities into one offering.
TBWA is a fully integrated communication agency that has been redesigned to meet the requirements of a new marketing era. We believe that to be successful, brands need to aim for high awareness to ensure they are part of their category’s consideration set and also deliver customised messaging at the time and place that customers are most interested in them.
The Digital Arts Network (DAN) is one of New Zealand’s leading digital product and service design agencies specialising in customer experience optimisation. Today, the actual experience your customers have when dealing with you eclipses anything that you might tell them about your brand. DAN maximises the likelihood that the client and the customer get what they want from an interaction with the minimum of effort. As the name suggests, DAN evolved from an expertise in digital channels and these principles are applicable to any part of the customer journey. We believe that simplicity is often the biggest gift that a service brand can give a customer.
Our starting point is always a strong understanding of our client’s brand so we can ensure consistency of execution and outcomes that are greater than the sum of the parts.
Our emphasis is on integrated thinking. We have set up our creative floor so that practitioners from a wide variety of backgrounds surround a brief. This includes PR and social media experts, digital marketing people, copywriters, art directors and direct specialists. Ideas are enhanced by the wider variety of exposure where the best idea wins out.
Overall we think our offering is unique. No other agency offers the combination of deep ‘digital design thinking’ combined with a fully integrated brand and communication agency. We believe that this is the agency model for the future.