Dimples by Jane Anne

General information

Founded in 1992, Dimples from it's inception has set the benchmark for innovative quality baby wear in New Zealand. Inspired by her own family of 14 children and 17 grandchildren, founder and CEO Jane McAllister has driven the design criteria for the company that has seen the product range grow to become a baby wear fashion icon recognised by its distinctive signature motifs such as the now famous Dimples Bee.

The company that began life as a passion and a hobby and celebrated it's twentieth year in 2012 has become New Zealand's most loved baby wear label with classic, timeless designs. With two Dimples Boutiques in Auckland (Newmarket and Grey Lynn), countless stockists worldwide and a highly successful website, Dimples has grown tremendously since its first beginnings.

Jane McAllister is one of the most famous mothers in New Zealand with an undeniably large family of 14 of her own children. Perhaps there could be no better qualified person to know exactly what modern day mothers need in a garment. Combining this wonderful practicality of years of motherhood with a flair for style, culminates in an irresistible range of baby wear under the Dimples brand.

Hers is the classic story of necessity being the mother of invention. "I made clothes for my own children when money was scarce and I found I couldn't buy simple, practical, quality gear."

The evolving Dimples collection features classic shapes, pure colours and four unique hand embroidered designs, the bee (the trademark of Dimples by Jane Anne), the beige bee, the rosebud and the ladybird.
Simplistic and stylish, the various Dimples designs are iconic and almost universally recognised for their intricate and unique hand embroidered character and consistent quality. The finishing touches are applied to each item by a team of highly trained hand embroiderers exclusively trained and employed by Dimples.

The Dimples range also consists of essential baby accessories from delicate hand embroidered wraps through to face cloths, towels and bed linen. It has gained an international and loyal customer base including many high profile celebrities.

All garments are manufactured in New Zealand using soft textured cotton-rich fabrics, the finest 100% certified organic cotton and merino wool, and natural silk for those special occasions.